Start realizing your commercial goals in American healthcare.

What problems are you setting out to solve? Who cares most about them and what are their criteria for buying and using related solutions? Before you invest heavily in development, let Reel help you gain a deeper understanding of industry dynamics to inform your development and GTM roadmap ahead of significant investment to avoid wasted cycles and expensive learning.

Who uses your solution? Who pays? How do you drive adoption? In an industry with no shortage of stakeholders — doctors, hospitals, third party administrators, health plans, plan sponsors, and many more — the potential distribution models are endless. Reel can help create a commercialization plan that’s optimized for what’s most important to your business.

What problem are you solving? How do you buyers and users think and talk about that problem? Reel’s team is uniquely equipped to help you answer these questions based on our diverse backgrounds and areas of expertise. We can help you tell your story in a language that will resonate. We’ll work with you to develop compelling product narratives, sales assets, and talk tracks to get your message across.

What’s your pricing strategy? How will you bundle features to align with market demand and maximize margins? How are your solutions priced relative to competitors? What’s your channel pricing strategy and how can you effectively incentivize your partners to help you succeed? Reel will help you dig into these dynamics to create SKUs and rate cards to guide your GTM teams.

You have a plan and you’re ready to put it into action, but hiring and ramping up a go-to-market function can take months. Your Go-to-Market Playbook streamlines onboarding and creates consistency, predictability, and increases your chances of exceeding revenue targets efficiently and effectively.

You’re ready to start selling. Will you hire in-house staff or use contractors? How will you structure compensation plans? What metrics will you keep tabs on to ensure your on track? How will you forecast revenue? Where will your leads come from? Reel can help maximize your chances of success using industry best practices and connecting you with experts in our network.

Looking for capital get you to the next stage? We can help you prepare for and get in front of venture, and growth stage investors that may be able to help get you into the next phase of your growth.