About

Reel is a health tech studio aimed at using modern, innovative technologies to improve the quality, affordability, and experience of health care in the United States. Our team of sales, marketing, legal, and medical experts provide strategic support and resources to help entrepreneurs and early-stage companies make an impact while also building a sustainable, thriving business.

Meet Liz Swaminathan, Founder & CEO

Liz left her career in architecture in 2014 to begin applying her problem solving and storytelling skills to a different end: helping innovative, tech-enabled solutions combat the failures and inefficiencies of healthcare in the United States.

Over the past ten years, Liz has built enterprise sales teams, executed multi-million dollar contracts with Fortune 100 companies, created channel distribution programs, and developed and led solutions engineering, marketing, customer success, and implementations teams. She has also established an extensive network and gained deep segment expertise and through her work with employers, public and private sector plan sponsors, health insurance carriers, provider systems, an array of health IT companies across the industry.

Why Reel?

Responsible technological advancement is critical to improving healthcare in the United States, but too often fledgeling companies with innovative solutions that could make a meaningful difference in the quality, affordability, and experience of care for millions of people fail because of naïve, underdeveloped go-to-market strategies. Reel draws on Liz’s decade of experience designing and executing go-to-market strategies that work with and around the various institutions and entrenched interests unique to healthcare in the United States.

Join the team

Are you a medical, legal, or healthcare industry expert with a passion for innovation? Are you an experienced health-tech investor or entrepreneur? Reel is always looking to add passionate professionals to our roster, so if you’d like to join us please get in touch.